Dariia Berezan

UI/UX & Product Designer

Dariia Berezan

UI/UX & Product Designer

My Projects

My Projects

Crypto products for everyone

Overview

DUST Foundation is an ecosystem of interconnected crypto products designed to facilitate the use of cryptocurrencies and accelerate their mass adoption. DUST Platform is the service which allows user track the performance of investments in one convenient space. It is also a closed community for crypto enthusiasts helping subscribers to be informed about events in crypto industry.

My role

Crypto exchange products can be very complicated, and I am not a skilled crypto trader as well. This is why delivering every feature started with a thorough research. At the same time making each crypto tool as simple as possible to let people start using them without googling every step was even more challenging.

Company

Dust Foudation

Role

Product Designer

Duration

1,5 year

Crypto

App design

Web design


Research

Research

Research

What do Crypto enthusiasts and investors think?

What do Crypto enthusiasts and investors think?

What do Crypto enthusiasts and investors think?

Persona (01)
Persona (02)
Persona (03)

Research summary

Research summary

Research summary

Project structure

This project involved the creation of a comprehensive platform, including a detailed landing page, an extensive design system, and marketing materials for social media. Alongside the core platform, we developed custom interfaces and optimized the user experience to ensure seamless navigation across all features. The design system was built to support scalability as the platform evolves.

Project structure

This project involved the creation of a comprehensive platform, including a detailed landing page, an extensive design system, and marketing materials for social media. Alongside the core platform, we developed custom interfaces and optimized the user experience to ensure seamless navigation across all features. The design system was built to support scalability as the platform evolves.

Project structure

This project involved the creation of a comprehensive platform, including a detailed landing page, an extensive design system, and marketing materials for social media. Alongside the core platform, we developed custom interfaces and optimized the user experience to ensure seamless navigation across all features. The design system was built to support scalability as the platform evolves.

User flow

Design

Design

Design

User flow
User flow

Reflections

Working on this project provided valuable insights into the challenges of designing for the crypto industry. One of the main takeaways was the importance of balancing complexity with usability, especially in a space as intricate as cryptocurrency. It was crucial to ensure that users, regardless of their experience level, could easily navigate the platform and engage with its features.

Collaborating with a cross-functional team allowed me to refine my approach to scalable design systems and UX patterns, which were essential for ensuring consistency across a rapidly evolving platform. Additionally, integrating gamification elements in a meaningful way to enhance user engagement taught me how to merge fun with functionality effectively.

Overall, this project reinforced the importance of user-centered design, adaptability, and cross-team collaboration in creating a platform that serves both business goals and user needs.

Crypto products for everyone

Overview

DUST Foundation is an ecosystem of interconnected crypto products designed to facilitate the use of cryptocurrencies and accelerate their mass adoption. DUST Platform is the service which allows user track the performance of investments in one convenient space. It is also a closed community for crypto enthusiasts helping subscribers to be informed about events in crypto industry.

My role

Crypto exchange products can be very complicated, and I am not a skilled crypto trader as well. This is why delivering every feature started with a thorough research. At the same time making each crypto tool as simple as possible to let people start using them without googling every step was even more challenging.

App design

Crypto

Web design

Company

Dust Foudation

Role

Product Designer

Duration

1,5 year